WHAT is PAF ?
The Postcode Address File (PAF) is the official Royal Mail database of all known addresses in the UK. It is the most comprehensive, correct and up-to-date address database in the UK. The Postcode Address File contains over 27 million addresses and is constantly updated.
PAF Cleansing and Matching
Using the services of a PAF licensee all our records that contain postal address details are regularly cleansed against the Postcode Address File to ensure we provide as many full, complete and accurate postal addresses as possible.
Correct address information allows you to be confident that mailings are going to the correct destination which will prompt higher response rates from prospects.